Delivery Analytics & Commissions
Track performance and profitability across all delivery platforms.
Analytics Dashboard
Overview Metrics
┌─────────────────────────────────────────────────────────────────┐
│ DELIVERY PERFORMANCE This Week ▼ │
├─────────────────────────────────────────────────────────────────┤
│ │
│ ┌──────────────┐ ┌──────────────┐ ┌──────────────┐ │
│ │ Orders │ │ Revenue │ │ Net Profit │ │
│ │ 347 │ │ $8,234 │ │ $5,892 │ │
│ │ ↑ 12% │ │ ↑ 15% │ │ ↑ 8% │ │
│ └──────────────┘ └──────────────┘ └──────────────┘ │
│ │
│ ┌──────────────┐ ┌──────────────┐ ┌──────────────┐ │
│ │ Avg Ticket │ │ Commission │ │ Prep Time │ │
│ │ $23.73 │ │ $2,342 │ │ 14.2 min │ │
│ │ ↑ 3% │ │ (28.4%) │ │ ↓ 2 min │ │
│ └──────────────┘ └──────────────┘ └──────────────┘ │
│ │
└─────────────────────────────────────────────────────────────────┘
Platform Comparison
Revenue by Platform
| Platform | Orders | Revenue | Avg Ticket | Commission | Net |
|---|---|---|---|---|---|
| DoorDash | 156 | $3,712 | $23.79 | $1,114 (30%) | $2,598 |
| UberEats | 124 | $2,945 | $23.75 | $883 (30%) | $2,062 |
| Grubhub | 67 | $1,577 | $23.54 | $345 (22%) | $1,232 |
| Total | 347 | $8,234 | $23.73 | $2,342 | $5,892 |
Performance Metrics
| Platform | Accept Rate | Prep Time | Rating | Issues |
|---|---|---|---|---|
| DoorDash | 98.2% | 13.5 min | 4.8 | 2 |
| UberEats | 97.8% | 14.8 min | 4.7 | 3 |
| Grubhub | 99.1% | 14.2 min | 4.9 | 0 |
Commission Tracking
Understanding Commissions
Delivery platforms charge commissions:
| Platform | Standard | Partnership | Premium |
|---|---|---|---|
| DoorDash | 15% | 25% | 30% |
| UberEats | 15% | 25% | 30% |
| Grubhub | 10% | 20% | 25%+ |
Commission Calculator
Order Total: $50.00
Platform: DoorDash (30%)
─────────────────────────────
Commission: -$15.00
Net Revenue: $35.00
Food Cost (30%): -$15.00
Labor (estimated): -$8.00
─────────────────────────────
Profit: $12.00 (24%)
Commission Reports
View commission breakdown:
- Go to Reports > Delivery > Commissions
- Select date range
- Filter by platform
- Export for accounting
Profitability Analysis
Item-Level Profitability
Analyze which items are most profitable for delivery:
| Item | Orders | Revenue | Food Cost | Commission | Profit | Margin |
|---|---|---|---|---|---|---|
| Burger Combo | 89 | $1,335 | $334 | $400 | $601 | 45% |
| Pizza Large | 67 | $1,005 | $201 | $301 | $503 | 50% |
| Fish Tacos | 34 | $442 | $177 | $133 | $132 | 30% |
| Caesar Salad | 45 | $540 | $108 | $162 | $270 | 50% |
Low Margin Alerts
System flags items with low delivery margins:
⚠️ LOW MARGIN ITEMS
These items have less than 25% profit margin on delivery:
- Fish Tacos: 30% margin
- Ribeye Steak: 18% margin
- Seafood Platter: 22% margin
Consider:
- Increasing delivery price
- Removing from delivery menu
- Reducing portion size for delivery
Time-Based Analytics
Hourly Performance
Orders by Hour (Last 7 Days)
12AM ▏
1AM ▏
2AM ▏
3AM ▏
4AM ▏
5AM ▏
6AM ▏▎ 3
7AM ▏▎▎ 8
8AM ▏▎▎▎ 12
9AM ▏▎▎ 9
10AM ▏▎▎▎ 15
11AM ▏▎▎▎▎▎ 28
12PM ▏▎▎▎▎▎▎▎▎ 45 ← Lunch peak
1PM ▏▎▎▎▎▎▎▎ 42
2PM ▏▎▎▎▎ 22
3PM ▏▎▎▎ 18
4PM ▏▎▎▎▎ 24
5PM ▏▎▎▎▎▎▎ 35
6PM ▏▎▎▎▎▎▎▎▎▎ 52 ← Dinner peak
7PM ▏▎▎▎▎▎▎▎▎ 48
8PM ▏▎▎▎▎▎▎ 38
9PM ▏▎▎▎▎ 25
10PM ▏▎▎▎ 15
11PM ▏▎▎ 8
Day of Week
| Day | Orders | Revenue | Best Platform |
|---|---|---|---|
| Monday | 42 | $998 | UberEats |
| Tuesday | 38 | $902 | DoorDash |
| Wednesday | 45 | $1,068 | DoorDash |
| Thursday | 48 | $1,140 | UberEats |
| Friday | 62 | $1,472 | DoorDash |
| Saturday | 58 | $1,377 | UberEats |
| Sunday | 54 | $1,277 | Grubhub |
Customer Insights
Order Patterns
| Metric | Value |
|---|---|
| New customers | 45% |
| Repeat customers | 55% |
| Avg orders per customer | 2.3 |
| Reorder rate | 38% |
Popular Items by Platform
DoorDash Top Items:
- Burger Combo (23%)
- Chicken Wings (18%)
- Pizza (15%)
UberEats Top Items:
- Healthy Bowl (22%)
- Salads (19%)
- Wraps (14%)
Grubhub Top Items:
- Family Meals (28%)
- Combo Platters (21%)
- Catering Orders (15%)
Operational Metrics
Prep Time Analysis
| Metric | Target | Actual | Status |
|---|---|---|---|
| Avg prep time | 15 min | 14.2 min | ✓ Good |
| Orders over 20 min | Under 10% | 8% | ✓ Good |
| Orders over 30 min | Under 2% | 3% | ⚠ Watch |
Accuracy & Issues
| Issue Type | Count | % of Orders |
|---|---|---|
| Missing items | 5 | 1.4% |
| Wrong items | 2 | 0.6% |
| Quality complaints | 3 | 0.9% |
| Late pickup | 4 | 1.2% |
| Total | 14 | 4.0% |
Driver Wait Time
| Platform | Avg Wait | Target |
|---|---|---|
| DoorDash | 3.2 min | Under 5 min |
| UberEats | 4.1 min | Under 5 min |
| Grubhub | 2.8 min | Under 5 min |
Reports
Available Reports
| Report | Description | Schedule |
|---|---|---|
| Daily Summary | Orders, revenue, issues | Daily 6am |
| Weekly Performance | Week-over-week trends | Monday 8am |
| Commission Report | Detailed commission breakdown | Weekly |
| Platform Comparison | Side-by-side platform analysis | Monthly |
| Profitability Analysis | Item-level margins | Monthly |
Exporting Data
Export for analysis:
- Go to Reports > Delivery
- Select report type
- Choose date range
- Click Export
- Choose format (CSV, PDF, Excel)
Scheduled Reports
Set up automatic reports:
- Go to Settings > Reports
- Click Schedule Report
- Select delivery reports
- Set frequency
- Add recipients
Optimizing Performance
Increase Revenue
Based on analytics:
- Peak hour staffing: More staff during lunch/dinner
- Menu optimization: Promote high-margin items
- Upsell combos: Bundle items for delivery
- Platform promotions: Participate in platform deals
Reduce Costs
- Right-size portions: Delivery-specific portions
- Packaging efficiency: Appropriate containers
- Prep optimization: Batch prep for delivery
- Negotiate commissions: Volume-based rates
Improve Ratings
- Consistency: Same quality every order
- Accuracy: Double-check orders
- Speed: Meet or beat prep times
- Packaging: Keep food fresh
Voice Commands
| Task | Say |
|---|---|
| Today's stats | "Delivery performance today" |
| Commission total | "How much in delivery commissions?" |
| Platform comparison | "Compare DoorDash and UberEats" |
| Top items | "Best selling delivery items" |
| Export report | "Export delivery report" |
Integrations
Accounting Integration
Sync commission data to:
- QuickBooks
- Xero
- FreshBooks
Business Intelligence
Export to:
- Excel/Google Sheets
- Tableau
- Power BI
Related Guides
- Platform Setup - Connect platforms
- Managing Orders - Handle orders
- Reports Overview - All reports